The Minneapolis Institute of Art has an amazing array of interactive engagement opportunities on their website for nearly every piece in their collection, but very few visitors actually knew about it. When they came to us for a plan, we designed an experience for their visitors that would give them access to everything in the palm of their hands. From interactive maps, trip planning, and audio tours, to extra feature about the art and artists, this experience would help patrons explore and learn more than they ever had before.
